Turning a Portable Handheld Fan with Cat Ears into a Trendy Must-Have
Client:
CoolPaws Portable Fan
Industry:
Lifestyle & Accessories
Result:
increase in social media shares, making it a viral product
0
%
sales within 3 months, selling out limited-edition colors
0
X
boost in brand engagement, leading to repeat customers
0
%
Challenge:
CoolPaws had a cute and functional product, but sales were limited to a niche audience. They wanted to expand their market reach and capitalize on viral trends.
Solution:
Huggy Commercial launched a trend-driven marketing approach, including:
✅ TikTok and Instagram campaigns featuring unboxing and “aesthetic” product videos.
✅ Limited-edition color drops to create urgency and exclusivity.
✅ Collabs with lifestyle and beauty influencers to promote the fan as a must-have summer accessory.